Relaunch and Redesign

Website-Redesign Essentials

What does a professional website redesign include?

A professional website redesign includes visual redesign, improved content, usability optimization and adaptation to modern web standards. A redesign pays into the brand and can contribute to better user engagement.

How often should companies consider a website redesign?

Companies should consider a website redesign every 3-5 years to stay technically and visually up to date. Longer intervals increase the risk that the site will appear outdated and no longer function optimally.

How important is the layout in a website redesign?

The layout is crucial for the first impression and user guidance. An intuitive, visually appealing design keeps visitors on the site and facilitates interaction with the content.

What role does user-friendliness play in website redesign?

User-friendliness is the focus of a website redesign, as it significantly contributes to users finding information quickly and gladly returning. Optimized navigation significantly increases usability.

Can a website redesign improve search engine ranking?

Yes, a website redesign can significantly improve search engine rankings through improved user-friendliness and SEO optimization. This increases the visibility of the site, leading to more visitors.

Is a Content Management System necessary for a website redesign?

A Content Management System (CMS) makes sense in a redesign because it simplifies managing and updating content. A modern CMS offers many opportunities for search engine optimization and user interaction.

Corporate Relaunch Strategies

What does a complete relaunch mean for a company?

A complete relaunch means a complete overhaul of the online presence for a company. This includes the design, structure and often the realignment of the brand. A relaunch can bring new life to the corporate identity.

How can a website relaunch contribute to target group adjustment?

A website relaunch offers the opportunity to tailor the company's online presentation to the current target group. Content and messaging can be strategically updated to interact better and generate more leads.

What is the significance of menu navigation in a website relaunch?

Intuitive menu navigation is essential for navigation and thus the user experience. The relaunch aims to offer users quick and easy orientation and thus increase the time spent on site.

To what extent is modernizing the internet presence through a relaunch essential?

Modernizing the internet presence has become essential through a relaunch to keep up with constant technological advances. A contemporary web design signals competence and modernity.

How is technical performance evaluated during the relaunch?

During the relaunch, technical performance is evaluated through tests. Loading times, programming standards and compatibility with various devices are central aspects of this evaluation that determine the user experience.

Should an individual or a standardized web design be used for the relaunch?

An individual web design enables a unique presentation that is tailored to the corporate identity. Standard designs often offer accessibility and quick results, but do not always optimally reflect the brand.

SEO and User Optimization

How does SEO influence user experience after a relaunch?

SEO plays a crucial role in creating an optimal user experience. Good search engine optimization makes the website easier to find and provides relevant content, encouraging visitors to stay longer.

How can a website be optimized for mobile devices through SEO?

SEO optimization for mobile devices is essential as more and more users access websites via smartphones. Mobile SEO ensures that content is easily readable and accessible on small screens, which improves the user experience.

What impact does user experience have on bounce rate?

User experience has a direct impact on bounce rate. When visitors interact positively with the website and quickly find what they are looking for, they are less likely to leave the site without interaction.

Why is search engine optimization central to modern web design?

Search engine optimization is central to modern web design because it ensures that a website not only looks good but also ranks well in search results. SEO and design must go hand in hand to achieve success.

What does optimal SEO contribute to website visibility?

Optimal SEO significantly contributes to website visibility by ensuring that the site is ranked higher in search results. This leads to more visitors and potential customers.

How can you generate more leads with SEO?

SEO helps generate more leads by increasing a company's online presence and attracting potential customers. Through targeted keywords, the website reaches exactly those users who are looking for the offered products or services.

Our Services

Web Development

Create modern, user-friendly websites with innovative web development techniques. Optimize performance, security and design for a first-class user experience.

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Software Development

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UX Design

Understand the importance of UX design and how it can significantly improve the user experience of your digital products.

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Online Shop Development

Learn how online shop development can advance your e-commerce business with attractive and conversion-optimized web shops.

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